Friday Findings

Welcome to my new column Friday Findings. Here I will offer insights and findings on selected marketing topics and more. Happy Friday Friday Findings - Approaches to Inbound Marketing For the first of my Friday Findings articles, I visited several organisations websites and reported findings on two of these, reviewing their use of Inbound Marketing, … Continue reading Friday Findings

Assignment One Task Three:

Gap: The Extended Marketing Mix - Promotion Figure 1: Gap.Inc, 2020. History Gap built their 'specialist' brand through pioneering advertising campaigns – from the groovy graphics and catchy jingles of the 70s to those endorsed by celebrities and enhanced by music moments. Over the decades' Gap consistently innovated; engaging and entertaining with iconic radio, televised … Continue reading Assignment One Task Three: